how do we drive calls?paid
search radio local listings warm transfer seo & blogging email campaigns social
media tv & web video
mobile optimized websites
Losing money from low response
and unhappy phone reps?
Let us do the hard part!
You just enjoy your business and
Valuable inbound calls Coming Directly
from People Highly Interested in
Your Product or Services
Have you noticed?
We loathe cold, regurgitated, non-exclusive, co-registered, and just overall poor leads as much as you do!
We specialize in finding "Hyper-Targeted" customers and clients for your business and getting them to pick up the phone and call you. We would love to show you how it works.
We build, develop, and optimize our own website, landing pages and other online properties to make this happen. Additionally or alternatively, we can work with you to revamp your existing website for HIGH CONVERSION.
Our technology can track calls like clicks opening up powerfull metrics that educate us about your customers and help direct informed actionable decisions crucial to your campaign's success. We would love to show you how it works!
Phew...that was a lot!
What is your current monthly PPC budget? Have you hired an agency to manage your campaign, but are uncertain if they are doing a good job and how to hold them accountable? Are you only using Google Adwords?
We follow a logical pathway in everything we do, Goals > Questions > Metrics > Analytics > Action, this allows us to create actionable insights instead of more questions and unnecessary reports.
Hypertarget Marketing specializes in PPC across mobile platforms, including iPhones, Androids, Blackberries, and WAP or feature phones. There are distinct differences between campaigns designed for desktop computers and mobile devices.
Specializing in finding Hyper Targeted high quality leads, we use a proprietary multi-channel process to maximize volume over time without compromising lead quality. We are a certified form trusted vendor and always validate our leads before delivery.
While our focus is driving highly targeted visitors online, we learned our chops in direct response advertising in radio and TV and continue to excel in those mediums today, offering both creative production services in addition to media planning and buying.
The secret to effective SEO is simple, good marketing. We will coordinate with your IT department to optimize your website ("on page" SEO) as well as generate natural, safe links, by creating and distributing original content. ("off page" SEO)
When people search for your name or company name, you want your site to show up first, followed by positive reviews and press about your site. You do not want negative results to appear on the first page.
Newsworthy events for your company should be accompanied by an attention grabbing press release. Our team of skilled writers will help convey your message in a format properly SEO optimized.
No marketing plan is complete without a social media strategy including Facebook and Twitter. Additionally, one needs to consider Youtube, Instagram, LinkedIn, and whatever the latest social trend is online. We stay up on them so you do not have to!
In some cases, you might want that extra level of qualification before taking an inbound call. In these situations, we offer call center services where our reps will answer the phone and ask a series of questions before "warm transferring" leads to you to close.
With Interest Rates at all time lows, Citi wanted to ramp up its lead volume.
Through a mix of online channels and rigorous testing, we successfully deliver hundreds of qualified inbound call leads a month for them.
Our technology and methods even allow us to segment between callers interest in new home mortgages versus callers interested in refinancing their existing mortgage. We make sure those calls go to the right reps, during hours, every time, or we do not bill for those leads. Our company aims to be a great partner, not just a high volume lead broker.
With Hypertargeting, our ads hit exactly who Citi wants. The conversion rate compared to even the best “phone verified” telemarketing lead is simply better.
HP Hood, New England’s favorite Dairy Company wanted to increase their presence online to promote a high school scholarship they were offering to Varsity Athletes in New England. To supplement their offline marketing efforts, they wanted a multi-channel online strategy including Google and Facebook.
The founders of Hypertarget Marketing were able to increase their number of Facebook fans from 900 to 13000. To accomplish this required rigorous split testing and analysis of different ad strategy.
Which headline worked best? Which body text worked best? Which Facebook image ad worked best? Is it better to send traffic from Google to the website or to the Facebook page? Is it better to send traffic from Facebook to the Facebook page or the website?
These are the kinds of questions we were able to answer throughout the life of the campaign to dramatically improve our return on investment from start to finish on a weekly basis.
To see the live HP Hood Fanpage, click here.
Lexington Law was looking to increase the number of phone leads for their specialty, credit repair. As a consultative service, more sales are closed over the phone than online.
In addition to driving traffic, our challenge was to separate the right potential clients from the wrong potential clients whom Lexington Law could not help. Hypertarget Marketing successfully built a marketing mix that continues to drive high quality phone lead on a daily basis, while weeding out the wrong customers to prevent wasted time on the phone with sales reps.
What we have learned is that businesses would almost unanimously prefer to receive high quality inbound leads from online sources, similar to radio or TV, rather than “dial online data”. Conversion rates are much higher, which leads to phone reps being happier and staying longer. Customers are happier and costs are lower. It is a win-win situation for everyone.
Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments. It is the cornerstone of precision performance marketing because ads are only shown to relevant people and ad dollars are NEVER wasted.
With over 20 combined years of experience in Online Marketing and Mobile Marketing, as well as experience in traditional media including, Radio, Print, TV and Direct Mail, we have seen what is effective and what does not work over the years.