Auntie’s Fry Bread

Auntie’s Fry Bread is a start up gourmet food truck in the Los Angeles area.  They offer unique and delicious Native American Style Tacos and Sweet Fry Bread Desserts.  They are currently the only place in LA that you can get Native American Food.

Being a mobile food facility has a set of marketing challenges very different from a brick and mortar restaurant.  Most prominent being that they are in a different location everyday.  So how do they get the word out and let their customers know where they are?  Online Marketing and Social Media.  That is where we come in.

We built a website for them with a feature rich calendar so customers could know where and when they will be serving, beautiful pictures and descriptions of their food so that people have an understanding of what Native American Fry Bread Tacos are before they order them (more on that later), and in six months, gained over 1200 Facebook Fans and over 2300 Twitter followers.  Additionally, we set up Google Adwords campaigns to drive more phone calls and web submissions in order to increase their private catering business.  We helped craft and distributed press releases for them to get the word out about big events they were participating in and changes to their business.

Our second challenge was to effectively communicate how delicious their food was and urge people to try it.  After all, Native American Fusion Cuisine is brand new and utterly unheard of in the Los Angeles Area.  Their main item, fry bread, was previously only available on American Indian Reservations in the surrounding areas, Pow-Wows and other sporadic special events.  Did we accomplish this?  You be the judge!  Check out their website and let us know if you get hungry.

http://www.auntiesfrybread.com