Blog

Hypertarget Marketing's list of useful and informative marketing resources and links. These are third party companies not owned or operated by us. Entrepreneur.com - Marketing strategies and ideas for businesses. Lead Generation Success Center - Utilize the most up-to-date lead generation guides and success kits to identify and obtain the hottest sales leads.   ...

Eric Evans – Director of HyperTarget Marketing explains the benefits of Pay-Per Call and Inbound Call marketing ...

More and more people seem to be interested in understanding how display traffic works these days. Content Network is nothing new, in fact it is the original form of online advertising, but so much attention has been focused on search that many people have simply brushed off banner ads as ineffective. I hear this a lot, "Well, I NEVER click on ads." Bottom line is it's just not true. When web visitors see interesting, relevant ads that peek their interest, they click on them. The ...

With the new changes to Google’s algorithm that just happened recently, Google Panda, Google Fresh, etc. Everyone on the blogs has been talking about what this is going to do for article marketing. While there is no definitive answer to this question, as Google isn’t so keen on telling you exactly how to manipulate the algorithm, there are some tried and true methods that are going to prosper and continue. Article marketing is still going to be a key success metric for keeping any site ...

People often ask us what they need to do for SEO. It's a complicated answer. We often try to simplify it by saying that SEO is really just good marketing. You need good content and people talking about that content (links). However, as the conversation progresses, they often get frustrated with the multitude of ways to execute this. There is no one answer that is right for every website, just as every business grows in its own unique way. ...

People often come to me after they have had trouble ranking their site in Google. Either they have trouble understanding to nature of SEO or they have tried working with another SEM/SEO firm only to realize that their goals were only realized in the short term and that their site has now been penalized by Google.In a nutshell, any firm that flat out tells you they can get you a top ten Google ranking easily is full of it, at least on a competitive term. ...

HP Hood, New England's favorite Dairy Company wanted to increase their presence online to promote a high school scholarship they were offering to Varsity Athletes in New England.  To supplement their offline marketing efforts, they wanted a multi-channel online strategy including Google and Facebook. The founders of Hypertarget Marketing were able to increase their number of Facebook fans from 900 to 13000.  To accomplish this required rigorous split testing and analysis of different ad strategy. Which headline worked best?  Which body text worked best?  Which Facebook image ...

Often times the best case study you can present about your company is one that is created by someone else about your efforts. To learn more about our success with pay per call marketing for Lexington Law and how we might be able to drive more calls for you, CLICK HERE to read the full case study. ...

Traditional telemarketing has seen a decrease in performance - have you noticed? Buying cold, regurgitated, non-exclusive, co-registered, and just overall poor leads turns into low response rates.  Tired of interrupting people during dinner with a sales call? We flipped traditional telemarketing upside down and started turning poor quality outbound calls into high quality inbound calls.  Here is how: We specialize in finding "Hyper Targeted" customers and clients for your business and getting them to pick up the phone and call you. Call Performance Marketing, you only pay per call. We ...