More and more people seem to be interested in understanding how display traffic works these days. Content Network is nothing new, in fact it is the original form of online advertising, but so much attention has been focused on search that many people have simply brushed off banner ads as ineffective. I hear this a lot, “Well, I NEVER click on ads.” Bottom line is it’s just not true. When web visitors see interesting, relevant ads that peek their interest, they click on them. The display ad world is essentially media buying and the folks at performerinsider.com put this together and I think it is worth checking out.
|
With the new changes to Google’s algorithm that just happened recently, Google Panda, Google Fresh, etc. Everyone on the blogs has been talking about what this is going to do for article marketing. While there is no definitive answer to this question, as Google isn’t so keen on telling you exactly how to manipulate the algorithm, there are some tried and true methods that are going to prosper and continue. Article marketing is still going to be a key success metric for keeping any site properly optimized and fresh. Google has added more emphasis on quality and unique content. They have de-emphasized the value and strength of just posting articles with links on any of the many article websites that you can find around the internet. What does this mean for your article marketing campaign? |
|
White hat SEO is the only way that you are going to be able to compete in this new Google environment. Every day that goes by and every year that passes Google is slowly refining the algorithm to keep out black hat SEO. |
|
Many of the marketers out there wonder how they can optimize a site that is: |
|
1. Not Original |
|
2. Not Creative. |
|
The only simple answer to this question, write unique and creative content, which contribute to the success of your site. This is easier said than done as many of the marketers out there these days are slowly but surely outsourcing SEO article marketing to people without the strength of the language they are writing the articles for. One of the new strong things that Google has definitely started to frown upon is bad grammar. This is not to say that all bad grammar will be taken into effect because I can promise you that normal people have bad grammar, but it is the extreme bad grammar that you will find from article marketers in foreign countries that is a red flag for your article marketing campaign. |
|
With another algorithm update sweeping across the web, the same old tried and true methods are going to be the ones that put you to the front of the herd. You must take time and effort in your article marketing campaigns. You must make sure your grammar is correct, and if you are hiring an author, you need to make sure that whatever language is his strength, he is writing your articles in that language. |
People often ask us what they need to do for SEO. It’s a complicated answer. We often try to simplify it by saying that SEO is really just good marketing. You need good content and people talking about that content (links). However, as the conversation progresses, they often get frustrated with the multitude of ways to execute this. There is no one answer that is right for every website, just as every business grows in its own unique way. However, the good folks at Search Engine Land have put together this chart that really spells out what you need to know. If you pay attention and reference this as you build your strategy, there is a good chance you will be on the right track to building a long-term, high quality site that will rank well with relevant users, no matter what category or niche your site falls into. Enjoy!
People often come to me after they have had trouble ranking their site in Google. Either they have trouble understanding to nature of SEO or they have tried working with another SEM/SEO firm only to realize that their goals were only realized in the short term and that their site has now been penalized by Google.In a nutshell, any firm that flat out tells you they can get you a top ten Google ranking easily is full of it, at least on a competitive term. If you have a small to midsize business in beverage industry, and introducing a new cola product, do you really think you can easily outrank Coca-Cola for the term “cola”?
Like most things in life, if it seems to good to be true it usually is. However, there are deceitful practices out there that may allow you to rank highly for a short period of time. However, Google is very smart and will catch on quickly and penalize you.If you are one of the many people out there that can’t figure out why their site is not ranking well or has significantly dropped in ranking, this is the video for you, right from the top dog at Google. Click here for more info
Here is a quick excerpt :
Matt explains there are two groupings of penalties a site can receive in Google.
(1) Manual Penalties, such as reports submitted to Google for things like off topic porn and things like that.
(2) Algorithmic Penalties in form of classifiers for things like content spam, keyword stuffing, cloaking, sneaky JavaScript redirects and so on.
(3) On the algorithmic side, when you change your site and remove the spam (i.e. keyword stuff, etc), after Google re-crawls and processes your site and pages, normally, you site will bump back up in the search results.
(4) On the manual site, the penalties “time out” and “expire” after a specific amount of time. The length of the penalty is based on how severe the penalty and how badly you are breaking Google’s webmaster guidelines.
(5) Matt finally adds that you can also do a reconsideration request, which would expedite removing a manual penalty. But a reconsideration request will not help you with an algorithmic penalty – you would need to fix your site to fix the issue.
“We just relaunched our website and are excited to share it with you!”